ThoughtSpot is an AI-Powered Analytics company. Their mission is to create a more fact-driven world with an easy-to-use analytics platform. As the generative AI wave continues to grow, we needed to stand out from the pack by building a brand that enhanced our market presence, credibility, and appeal. The aim was to align our mission, vision, and market perception with our cutting-edge technology, exceptional expertise, and commitment to client success by creating a recognized, loved, and trustworthy brand.

We evolved the ThoughtSpot brand from dated to data ready. With the use of brighter colors, engaging layouts, and unique illustrations, the design team at ThoughtSpot was able to create an eye catching brand that turned something as unsexy as AI-powered analytics into something everyone wanted to click on.