For International Women’s Day, we partnered with PERIOD, a global non-profit organization focused on ending period poverty, to raise awareness about the lack of period products in public restrooms. We built a coin operated toilet paper dispenser (designed to work like a pad and tampon dispenser) to show men what it feels like to have to pay for a basic human need with an obsolete form of payment.

The video generated 1.2M organic views within the first 24 hrs and the campaign as a whole received 81.2M impressions, generated hundreds of thousands of comments, and more importantly got both men and women talking about pad and tampon accessibility in public restrooms.